Tag: Digital Marketing

Guidelines for Creating a Successful Online Marketing Plan

Road map and directness towards path leads us to the destination sooner than expected. This analogy is implied everywhere, in normal life as well as the business world. With guidelines to any online branding, anyone can prosper. Owners tend to make fewer mistakes and correct them way before they occur.

Likewise, for any online business, planning and working on strategies really matter. If you are thinking about why it is imperial, then you should know that it is all about focusing on the mission, vision, business objectives, promotional efforts, etc. An online marketing plan is not being on the internet but the utilization of tools that are readily available online. Yes, the tools which are the main essence of elevating the structure of a business. These tools are important for not one but many purposes.

Therefore, if you are baffled as to how to make a marketing plan for a digital marketing agency, then the guidelines mentioned below could be worth understanding.

Determining Market and Associated Competition

The first thing that you must do in order to achieve maximum profit and milestone, is to understand the targeted audience. It means that you should know about the prospected clients as well as areas you want to cater to the service or product. Always remember that knowing competitors help in getting better opportunities. However, getting aware of competitions in the market requires thorough and intense research. Alongside, determining strengths and weaknesses pave the way to successful planning. In short, you must concentrate on all the possible elements that make competitors unique so that you can inculcate certain features that are not addressed. That will make your game solid and inclination towards marketing will become versatile.

Goals and Objectives

Aims and objectives along with goals determine the success of a brand or company. However, you should be sure about the elements of fixating goals. They should always be such on which you can work consistently. Since these goals and objectives are the foundation and pillar of the online marketing business plan, ensure that they enhance reputation as well as recommendations from the clients. It is so that the current clients can work to bring more work or orders. In short, goals should be improvised and integrated in accordance with the needs of customers.

Blog – Something to be Maintained 24/7

There are many reasons for which website is used. For instance, it allows you to reach your clients directly, without any hassle. However, to be able to do that, it needs to be maintained. What helps in maintaining it on the top and first page though? Well, it is all about using the right keywords. Once it is there and you can get connected with clients easily, you are in the position to share information and advice. To keep a long-term relationship with a customer, you must have trust and confidence. A blog is a bridge that indeed helps in linking clients with your company and/or brand.

Investment on High-End Website

Indeed, web design isn’t and shouldn’t be the part of a solid online business planning. But it has a deep impact on the business that you hold. Want to know the reasons? Sure, here they are. Firstly, it is a means of showcasing what you do. Also, it increases outreach plans, focuses on leads, applies developmental stages, and lookout for the best opportunities. Websites also serve as an online presence which is extremely necessary in the world based on a digital interface. If you don’t have a website, better get one to avail best from the best.

Digital marketing strategy and planning
Planning for success

Hire a Digital Marketing Company or Consultant 

In order to develop a successful plan for your company, it is highly recommended to get a consultant from Selenium Ray, a digital marketing company. Reason being, it is worthy to understand needs and requirements of planning through the third perspective that is both, professional and experienced in the layout of planning strategies for digital marketing. However, here is why you should go with Selenium Ray. It is equipped with tools that help in measuring complexities of the plan, professionalism is intact, is always open to creative ideas, and most importantly can be hired in both, flexible and negotiable packages.

Social Media Week- Day 3

Social media week, Mumbai

Social Media Week is a leading media platform and worldwide event with local presence and global reach across five continents.

It is produced by R SQUARE Consulting, a full-service marketing agency managing Brand Properties and providing the following, but not limited, to Marketing Services – Brand Activation, Digital Marketing, Corporate Events, Brand Identity Consultancy & Design, Retail Marketing and Trade Marketing.

Day 3 of Social Media Week was  at Todi Mill Social in Mumbai.

Todi Mill Social- Social Media Week
Todi Mill Social. Image credit

Day 3- September 14- 2016 – SMW Mumbai, schedule for Day 3 was as follows

Day 3 of #SMWMumbai promises to be more interesting. Here is the line up for the day. @SMWMumbai pic.twitter.com/b5P2e5sFlq

  1. Digital Marketing Innovations– The first speaker was Radhesh Kanumury #SMWMumbai. He  is the Lead – Global Entrepreneur Program, IBM India
  • Amazing insights by @radhesh_k #SMWMumbai #IBMWatson #CognitiveThinking #CognitiveComputing
  • What is cognitive computing? IBM describes the components used to develop, and behaviours resulting from, “systems that learn at scale, reason with purpose and interact with humans naturally.” According to them, while sharing many attributes with the field of artificial intelligence, it differentiates itself via the complex interplay of disparate components, each of which comprises their own individual mature disciplines.
  • Watson: The first cognitive system

  • The first cognitive system was Watson, which debuted in a televised Jeopardy! the challenge where it bested the show’s two greatest champions. The challenge for Watson was to answer questions posed in every nuance of natural languages, such as puns, synonyms and homonyms, slang, and jargon.
  • Watson was not connected to the Internet for the match. It only knew what it had amassed through years of persistent interaction and learning from a large set of unstructured knowledge. Using machine learning, statistical analysis, and natural language processing to find and understand the clues in the questions, Watson then compared possible answers, by ranking its confidence in their accuracy, and responded – all in about three seconds.
  • IBM Watson, analytic innovation, the IBM Watson Developer Cloud Cognitive services. @radhesh_k speaks about Watson and how we can use it for marketing. The following are the services which available under it:
  • Dialog
  • Tone Analyser
  • Personality Insight
  • Tradeoff
  • Visual recognition

2. Digital Market for start-ups– The next speaker was Samit Arora. He is Co-Founder, SalesPanda.com

  • “1/3rd of the shopping happens online,” says Samit Arora #SMWMumbai
  • He mentions that there should be a right mix of channels, the right audience for digital marketing.
  • Basics of Digital marketing
Reach and attractEngage and convertNurture and close 
·        Visitors

·        Digital Presence

·        Brand Recall


·        User experience

·        Conversions

·        Referrals


·        Visitor engagement

·        Lead progression

·        Pipeline Management


The key challenge for Marketers:

  • Content creation
  • Web-traffic- Google and social media
  • Lead conversion
  • Lead management and nurturing
  • Resources

The 5 steps to follow are ACCESS, STRATEGIZE, PLAN, IMPLEMENT, and OPTIMISE.

In the digital assessment, you need to do website assessment, Google Analytics and take stock of assets.


3 ) “Personal Branding simplified in 60 minutes” with Kavi Arasu @_Kavi @SMWMumbai  #SMWMumbai.  

Kavi Arasu is an Executive Coach, Leadership, and change for Social Business,

  • “Humans basic instinct is to stand out,” says @_Kavi #SMWMumbai
  • “People buy from people, therefore it’s important to have a proposition for ourselves.” quotes @_Kavi  #SMWMumbai
  • “90% consumes, 9% curate & 1% creates content” says @_Kavi #SMWMumbai
  • “There is a very thin line between #transparency vs #authenticity” quotes @_Kavi  #SMWMumbai
  • What is #Personal #Brand?
  • – Domain Experts
  • – People who know
  • – People who share
  • – People who respond

4)  Anand Virani – Anand Virani is a Co-founder & CEO, Cutting Chai Technologies. He spoke about how mobile technology evolved over the years. ‘The Seed of Human Connectivity’- Dec 12, 1901, when the radio waves were first transmitted. 

First transatlantic radio transmission, Social Media Week, SMW Mumbai
First transatlantic radio transmission

April 3, 1973- Martin Cooper introduced us to Mobile Telephony, AT and T Bell Labs. 

Martin Cooper talks on the
Martin Cooper talks on the “DynaTAC,” the first commercial cell phone. Image credit- CNN.com

Then on August 16, 1994, IBM Simon was launched. Nokia 9000 communicator, 

Nokia 9110 open, Image credit
Nokia 9110 open, Image credit

Sharp J-SH04 (first camera),

Sharp J-SH04 CP+ 2011- Social media week, SMW Mumbai
Sharp J-SH04 CP+ 2011. Image credit

Nokia 9210- Open Symbian.

Nokia 9210, Social media week, SMW Mumbai
Nokia 9210

All these mobile phones were launched from 1996-2005. The first Android Phone and iPhone were launched between 2005-2006.

  • “20 billion SMS were sent per day in the 90s,” says @anandvirani #SMWMumbai
  • “This would be the scenario in next 5 years” suggests @anandvirani #SMWMumbai- 5G, 1.2Gbps, 8K UHD and 1ms

5 ) Finally, Day 3 ended with Prabhakaran’s – Chase ideas and not platforms. Prabhakaran B is the President, R SQUARE Consulting Services. This is what he had to say

  • “Key to getting the creative idea right is knowing your customer,” says @iprabhakaran #SMWMumbai
  • User generated content is original, has emotional connect and adds value to customers. ‘Food for thought’.


[bctt tweet=”#SMWMumbai  #SMWMumbai2016 ” username=”wizmagic1″]


To be continued…Social Media Week -Day 5



Cognitive computing

R Square Consulting



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