Mumbai is a hub of activity. It is said that this city never sleeps. That is why; Mumbai nightlife is so happening. Most of the pubs and clubs are open till the dead hours of the night where people can party and chill out. When the other cities are in deep sleep, Mumbai is still awake and enjoying the evening. They do believe in the concept, work hard and party harder.
Mumbai nightlife is something that one would want to experience. Those who live in Mumbai know how cool it is but those who have no idea must get the idea once. Be it any time of the year, the night parties here are always on a roll. But in a festive season, it becomes even more prominent. Especially at this point of time when New Year is just around the corner. The weather has a bit of chill in it and the temperature in soaring high at the party venues. Not only parties, there are several fun and entertainment events that are arranged during this time of the year. If you have no idea on where to spend time and get entertained, here are some options for you.
Sunburn with David Guetta: This event will be held on 13th January 10 AM onwards and this is organised by the Eventing Club. If you are ready to set the dance floor on fire with the world-famous DJ David Guetta, then this event is something which you cannot give a miss. There will also be some other famous DJs’ like Robin Schulz to support him. You can catch them live and enjoy to the fullest. To get your tickets log into the website and get the details.
Devils Circuit: This event is organised by the same in Mumbai on 29th January 2017. This is a fun event where sports and entertainment join hands. This event was launched in the year 2012 and there is an event where one can take part in a 5-kilometer-long run with 15 military style obstacles. One can either register in the competitive compartment where there will be competing events and there is a prize at the end. There is a non-competitive ground as well where one can spend the day and enjoy it by watching the other events.
Talent Hunt in Mumbai: If you are game for a talent hunt show than this can be your pick on 27th March 2017. This event is organised by Dellywood and there will be auditions in all the 29 states of India. One can only register if their age is above 16 years. The entry fee and registration fee is Rs 500 and it starts from 10 in the morning. If you are selected in the first round, then you will get to know about the 2nd round. The finale will be held either in Delhi or in Mumbai and one need to bring one ID proof and a passport size photograph when they are registering.
These are the things which you can indulge in this year.
Ruby is an avid writer, who writes on a wide range of topics such as Health, Travel, Home Decor, Food, Beauty and much more. She has been writing on these topics for years now.
Diwali is an ancient Hindu festival which is celebrated every year during autumn. This year Diwali falls on October 30. The celebrations include millions of lights shining on housetops, outside doors, and windows, around temples and other buildings in the communities and countries wherever it is observed. Diwali is a festival of lights- Diyas, lanterns, and serial lights. Celebrating Diwali is impossible without having these items lined up at home, having the bright light fill up the room and bringing a happy glow on people’s faces.
A Diya is a small earthen lamp that is particularly lit on Diwali for ‘pujan’ and decoration purposes. A cotton wick is used in diyas, and oil or ghee serves as the burning fuel. Diyas are plain and colored, big and small, simple and fancy, and so on. The markets are flooded with various types of gifts, decoration, and puja items. The crafted and designer diyas are one of the big attractions in such markets. Diyas embellished with zari, painted patterns, mirrors, etc. are quite enticing by their very appearance.
Here are 5 unique and colorful #diyas for #Diwali
Terracotta Diya- The material is Terracotta and multicolored. The package consists of 4 Diyas and 4 Cotton wick with gold tinsel Swastik borders and purple, yellow, green and red pear-shaped centers.
Exquisite Hand Crafted Festive Decor Crystal Floating Diya (tealight candle holder), clear transparent crystal – Elegant and tastefully decorated floating tealight holder for adding a festive touch to your home. You can either float this in water or use on floor/table, looks great both ways. It enhances the festive look of your home or Puja room. Decorated with colorful and attractive multi-color stones. It is a must to have in festive seasons. Also, makes a great Gift to your near and dear ones. It is handcrafted to perfection, by the skilled artisans of India.
10 beautiful hand painted Diya candles- It is suitable for Indoor use, on a decorative shelf or in Puja. It is handmade in India.
Diwali Decoration lights It is multi-coloured LED Colour Changing Tealights- Has On/off Switch at Bottom and is ideal for Pooja decoration in Diwali.
Colorful Earthen Oil Lamps Hand Crafted Diwali Diya with Studded Stones– You can place Diwali diyas at your doorsteps, windows, balcony or temple for Diwali decoration. Handcrafted out of the finest quality of clay by the skilled endowed artisans of India. Let your world be illuminated by the festive collection of colorful Diwali Diya. They are hand painted with gorgeous colors and would look great incorporated in any home decor theme.
Then I entered Hyatt Regency Ballroom where the session was to begin.
Inside the Regency Ballroom, Hyatt
The first session was ‘Monetisation of digital content’ by Satya Raghavan
YouTube India content chief Satya Raghavan. Image credit
His question made us ponder on –
If content is king, why doesn’t anybody pay for it?
7 out of 10 watch videos online every month in India.
Creating content that will get money. He gave us the example of Ambuja Cement ad.
He also mentioned how ads were charged differently in different media – YouTube vs Television.
Models of monetization– Buy content, advertising and content acquisition.
He said that Thumbnails in YouTube are effective for better merchandising your content.
He mentioned that ‘Title and description’ are important for content to be found on YouTube. The suggested video link is created alongside as per title and description.
Prahlad Kakkar near the lounge area outside the Regency Ballroom at Hyatt
Marginalising of creativity– This next session was taken by Prahlad Kakkar. Prahlad Kakkar is a leading Indian ad film director, best known for his work on the famous Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar. He is Advertising Film Director, for Genesis Film Production, one of India’s oldest and foremost Ad film production houses since its inception in 1977. He recently launched Prahlad Kakkar School of Branding and Entrepreneurship in Mumbai in association with Subhash Ghai’s Whistling Woods International.
Below is a gist to what he spoke about in the session–
The content that is lacklustre will be marginalised.
Social media is voracious. Social media is a penetration of the mind.
Penetrating the mind is forever as compared to penetrating the body.
You need, to be honest about your content. Ask yourself, how honest can you be to yourself?
You need to bring value to the table and not bluff yourself.
You need to handle rejection. If you can handle rejection, then you can handle the world.
If you are not trying because of rejection then you cannot get on in life.
Social media is about opening doors.
Cope with fear
Overcome fears to become an entrepreneur.
You need to look fear in the eye.
Are you capable of lateral thinking?
Truth, originality, and engagement are factors of good content.
Unique content is with passion.
If the content has been picked up from somewhere then it is mediocre.
He gave an example of the Cadbury’s ad which was made 20 years ago but it still has an impact and a repeat value. The spirit of a woman, celebration of Dairy Milk, can be seen in it.
An example of Erikson ad. It opens up a dialogue. Advertising used to be a one-way street in the past, now it is a dialog of meaningful interactions.
Social media has changed lives faster than before.
The older you get, the more marginalised you are.
At workplace or a company, the system needs to change from a manager to a mentor. You need to have more mentors than managers.
Social media is a mirror of society metamorphosing.
Your content should challenge the status quo.
Add value to content where it can be questioned.
If you want repeat value, then be original and truthful.
If your content is predictable and boring, then there will no repeat views.
Crisis Co-operation Insights with Heidi from the USA, Priya from @SamhitaDotOrg and Sonal #SMWMumbai
Understanding crisis management in the age of social media
There are 2 types of people in a disaster- one’s who are affected and one’s offering help.
Technology can make co-ordination easy in every crisis.
Speed and accuracy are vital keys for communication during a crisis.
Community mobilisation is important as local leaders help the message to reach out to the last mile.
Communication and early preparation are necessary during crisis situations.
Every disaster teaches us new things says Priya Naik from Samhita.org.
A great way to form communities is not just engaging but educating. Learn how to learn, how to educate.
Influencer Marketing was a panel discussion. The panel consisted of Adarsh Munjal, Gopa, Pankaj Parihar and Rohit Raj
Big change in influencer marketing. It’s an old technique, social media influencer is a big change now
#Influencer is a very confusing term according to Adarsh Munjal.
Anybody who influences a consumer’s decision for a product is an influencer.
What makes one a social media influencer? It doesn’t happen overnight. It’s time-consuming.
Being an influencer is all about identifying your interests and then getting into the arena.
Influencers need to know about interest, knowledge and research and then adaptation.
Influencing has to be sustainable over a period of time.
Advocacy is very important from a brand’s point of view.
Customers trust friends & family instead of advertising, & there the influencer marketing comes in the picture.
The long-term approach is required for content and influencer marketing instead of campaign level approach.
Passion is what will make you an influencer.
Influencer Marketing is not only for bigger brands but for every single and local brand too.
Can Social Media replace conventional marketing strategies?– A Panel discussion
Brands need to test out what social media has to say
We are a data-driven organisation says Varun Joshua from Flipkart
Brands need to test out what social media has to say.
Restructuring the organisation and being nimble towards social media marketing is the challenge most brands suffer with.
Data insights and social listening when stitched together create market research a real cohesive story. Data wins.
‘It is good to be good’ by K.V. Sridhar. He is the chief creative officer at SapientNitro.
Nobody believes in advertising these days! Says KV Sridhar.
Marketing is all about understanding people.
We talk to people when we discover there is something in common says, K.V. Sridhar.
It is good to be good- a creative topic; the line that borrows from life. Brands connect with people.
People with a point of view are influencers.
Brands need to have a point of view, a voice and values like human beings.
At a time when we are caught between legal v/s moral creative, that is where brand builds character and its values.
A brand means a product that commands a price premium and connects with emotions.
By creating more experiences and communities, one can build affinity with the customers to build a brand.
Tell stories, engage and take live feedback – the way to increase brand affinity, brand equity via social media!
The way you can articulate an idea today, compared to 20 years back, there’s a sea change. – KV Sridhar
Brands need to behave like human beings. All the softer aspects that make us good humans such as values, compassion, and goodness should be there in a brand- K.V. Sridhar.
Brands need to have integrity, authenticity, credibility and honesty together to tell their story.
At the end of the day, ideas, technology, and data all need to be together.
Choosing the technology and putting emotions together is important.
This session was very informative.
User-generated content: New data, best practices, and concerns, this was a panel discussion.
User generated content brings in personal gratification on social feed.
Inspirational ads of YesFoundation. The backbone of the YesFoundation campaign is user-generated content.
User generated content increases customer loyalty and organic word of mouth marketing.
User generated content is pretty important for a brand.
If you want to facilitate user-generated content then it has to be a long-term strategy, a short-term tactic won’t fetch tangible returns.
Social Media for artists– A panel discussion had Hema Sardesai, Faridoon Shahryar, Soumini Sridhara Paul and Amit Yadav.
The first thing an artist needs is to be recognised as an entertainer and take it high in philosophy.
Hema Sardesai says that she always wanted to give something back to the society, which rewarded her with all the love during her career.
Social media has been a revelation for Faridoon.
Streaming is a good forward approach to music consumption.
Social Media Week is a leading media platform and worldwide event with local presence and global reach across five continents.
It is produced by R SQUARE Consulting, a full-service marketing agency managing Brand Properties and providing the following, but not limited, to Marketing Services – Brand Activation, Digital Marketing, Corporate Events, Brand Identity Consultancy & Design, Retail Marketing and Trade Marketing.
Day 3 of Social Media Week was at Todi Mill Social in Mumbai.
Todi Mill Social. Image credit
Day 3- September 14- 2016 – SMW Mumbai, schedule for Day 3 was as follows
Digital Marketing Innovations– The first speaker was Radhesh Kanumury #SMWMumbai. He is the Lead – Global Entrepreneur Program, IBM India
Great session on cognitive learning with Radhesh at #SMWMumbai
@radhesh_k talks about new tool #KPoint . It lets the user make video content more interactive. #SMWMumbai
Amazing insights by @radhesh_k #SMWMumbai #IBMWatson #CognitiveThinking #CognitiveComputing
What is cognitive computing? IBM describes the components used to develop, and behaviours resulting from, “systems that learn at scale, reason with purpose and interact with humans naturally.” According to them, while sharing many attributes with the field of artificial intelligence, it differentiates itself via the complex interplay of disparate components, each of which comprises their own individual mature disciplines.
Watson: The first cognitive system
The first cognitive system was Watson, which debuted in a televised Jeopardy! the challenge where it bested the show’s two greatest champions. The challenge for Watson was to answer questions posed in every nuance of natural languages, such as puns, synonyms and homonyms, slang, and jargon.
Watson was not connected to the Internet for the match. It only knew what it had amassed through years of persistent interaction and learning from a large set of unstructured knowledge. Using machine learning, statistical analysis, and natural language processing to find and understand the clues in the questions, Watson then compared possible answers, by ranking its confidence in their accuracy, and responded – all in about three seconds.
IBM Watson, analytic innovation, the IBM Watson Developer Cloud Cognitive services. @radhesh_k speaks about Watson and how we can use it for marketing. The following are the services which available under it:
Dialog
Tone Analyser
Personality Insight
Tradeoff
Visual recognition
2. Digital Market for start-ups– The next speaker was Samit Arora. He is Co-Founder, SalesPanda.com
“1/3rd of the shopping happens online,” says Samit Arora #SMWMumbai
Reach and attract, engage and convert, nurture and close are core elements of a digital marketing process. #SMWMumbai @samitarora
“There is a very thin line between #transparency vs #authenticity” quotes @_Kavi #SMWMumbai
What is #Personal #Brand?
– Domain Experts
– People who know
– People who share
– People who respond
4) Anand Virani – Anand Virani is a Co-founder & CEO, Cutting Chai Technologies. He spoke about how mobile technology evolved over the years. ‘The Seed of Human Connectivity’- Dec 12, 1901, when the radio waves were first transmitted.
First transatlantic radio transmission
April 3, 1973- Martin Cooper introduced us to Mobile Telephony, AT and T Bell Labs.
Martin Cooper talks on the “DynaTAC,” the first commercial cell phone. Image credit- CNN.com
Then on August 16, 1994, IBM Simon was launched. Nokia 9000 communicator,
Nokia 9110 open, Image credit
Sharp J-SH04 (first camera),
Sharp J-SH04 CP+ 2011. Image credit
Nokia 9210- Open Symbian.
Nokia 9210
All these mobile phones were launched from 1996-2005. The first Android Phone and iPhone were launched between 2005-2006.
“20 billion SMS were sent per day in the 90s,” says @anandvirani #SMWMumbai
“This would be the scenario in next 5 years” suggests @anandvirani #SMWMumbai- 5G, 1.2Gbps, 8K UHD and 1ms
5 ) Finally, Day 3 ended with Prabhakaran’s – Chase ideas and not platforms. Prabhakaran B is the President, R SQUARE Consulting Services.This is what he had to say
“Key to getting the creative idea right is knowing your customer,” says @iprabhakaran #SMWMumbai
User generated content is original, has emotional connect and adds value to customers. ‘Food for thought’.
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