Since its start in 1996, Dubai Shopping Festival has been continuously growing and becoming fabulous. HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President of UAE and Prime Minister and Ruler of Dubai, launched this event to turn Dubai is an epic shopping destination for the whole family. In the first year of its launch, this event received 1.6 million visitors across the world. It is getting bigger and better every year.
The launch of the world-famous Global Village with 3000 retail outlets in the second year of the festival is the real proof of its success. The real beauty of this magnificent shopping festival in Dubai is its enormous capacity, which allows every mall, big or large shops in the suburbs and souks to participate in this event. Besides this, Global Village allows international brand and retailers to book a stall for them.
Every year, DFRE (Dubai Festivals Retail Sector Promotion Establishment) and DTCM (Dubai Tourism and Commerce Marketing) organize this event to provide non-stop fun and shopping facilities. This year DSF is celebrating its 23rd anniversary and come up with brand new festivities for visitors. It has started on 26th December and continues until 27th January 2018, and this event will be finally concluded 28th January.
How this festival started?
DSF started with a fantastic display of fireworks. After watching this, visitors will dive into jaw-dropping discount offers and freebies offered by all brands and retail outlets. This year, event organizers have decided to show 36 stunning firework displays every weekend night from 8:30 pm at the beach and 9 pm at Al Seef and La Mer.
What are the key features of this event?
DSF is the most extensive shopping and entertainment show of Middle East. The month-long festival is world-famous for its unbeatable deals. Star-studded glitzy performances of international celebrities, fantastic activities and delicious food are the few of the entertaining activities other than discounted shopping. It’s a family event and offers endless engaging activities for everyone. Irrespective of their ages, individuals can find something interesting for them. Whether its fashion flash or live raffle draws and fireworks, visitors love watching these hallmarks of DSF.
Glamour, shopping, adventure, and sports along with cosmopolitan culture and multi-cuisine food have made this event a pure blend of festivity and joy. To drag more visitors and buyers mall and shop owners offer huge discounts and special offers for buyers. In addition to entertaining shopaholics, this event mesmerizes everyone with decorative lightnings. Besides this, activities like Kids Disneyland, Art Lovers Horizon, and Food Fiesta are few fun activities visitors would love to avail.
How DSF keep its guests engaged till the end?
Despite being a shopping event, this event is more than shopping. From in-mall fashion shows and street performances of musicians, magicians and jugglers are few enticing activities which keep the guests engaged and entertained. This makes it completely different from other shopping festivals.
After observing this enormous interest to attend this event, travel agencies specifically design holiday deals and packages to facilitate more families, group of friends and individuals to take out some spare time to enjoy this event.
Conclusion: Events and shopping festival in Dubai are playing a vital role in the socioeconomic development of this city. You may visit to enjoy the festivity and exciting shows.
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