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September 26, 2019 Lifestyle

Guidelines for Creating a Successful Online Marketing Plan

Road map and directness towards the path lead us to the destination sooner than expected. This analogy is implied everywhere, in normal life as well as in the business world. With guidelines for any online branding, anyone can prosper. Owners tend to make fewer mistakes and correct them way before they occur.

Likewise, for any online business, planning and working on strategies really matter. If you are thinking about why it is imperial, then you should know that it is all about focusing on the mission, vision, business objectives, promotional efforts, etc. An online marketing plan is not being on the internet but the utilization of tools that are readily available online. Yes, the tools are the main essence of elevating the structure of a business. These tools are important for not one but many purposes.

Therefore, if you are baffled as to how to make a marketing plan for a digital marketing agency, then the guidelines mentioned below could be worth understanding.

Determining Market and Associated Competition

The first thing that you must do in order to achieve maximum profit and milestones, is to understand the targeted audience. It means that you should know about the prospected clients as well as the areas you want to cater to the service or product. Always remember that knowing competitors help in getting better opportunities. However, getting aware of competition in the market requires thorough and intense research. Alongside, determining strengths and weaknesses pave the way to successful planning. In short, you must concentrate on all the possible elements that make competitors unique so that you can inculcate certain features that are not addressed. That will make your game solid and your inclination towards marketing will become versatile.

Goals and Objectives

Aims and objectives along with goals determine the success of a brand or company. However, you should be sure about the elements of fixating goals. They should always be such on which you can work consistently. Since these goals and objectives are the foundation and pillar of the online marketing business plan, ensure that they enhance reputation as well as recommendations from the clients. It is so that the current clients can work to bring more work or orders. In short, goals should be improvised and integrated in accordance with the needs of customers.

Blog – Something to be Maintained 24/7

There are many reasons for which website is used. For instance, it allows you to reach your clients directly, without any hassle. However, to be able to do that, it needs to be maintained. What helps in maintaining it on the top and first page though? Well, it is all about using the right keywords. Once it is there and you can get connected with clients easily, you are in a position to share information and advice. To keep a long-term relationship with a customer, you must have trust and confidence. A blog is a bridge that indeed helps in linking clients with your company and/or brand.

Investment in High-End Website

Indeed, web design isn’t and shouldn’t be part of solid online business planning. But it has a deep impact on the business that you hold. Want to know the reasons? Sure, here they are. Firstly, it is a means of showcasing what you do. Also, it increases outreach plans, focuses on leads, applies developmental stages, and looks out for the best opportunities. Websites also serve as an online presence which is extremely necessary in a world based on a digital interface. If you don’t have a website, better get one to avail best of the best.

Digital marketing strategy and planning — Planning for Success

Hire a Digital Marketing Company or Consultant

In order to develop a successful plan for your company, it is highly recommended to get a consultant from Selenium Ray, a digital marketing company. The reason is, it is worthy to understand the needs and requirements of planning through the third perspective that is both, professional and experienced in the layout of planning strategies for digital marketing. However, here is why you should go with Selenium Ray. It is equipped with tools that help in measuring the complexities of the plan, professionalism is intact, is always open to creative ideas, and most importantly can be hired in both, flexible and negotiable packages.

September 5, 2019 Food, Lifestyle

Health Benefits of Dandelion Root Tea

Tea and coffee have the terrible reputation of being mind-altering drugs that are more detrimental to your health than not, but herbal brews like dandelion root tea have many health benefits than you can imagine.

Herbal teas have more anti-oxidants that flush out the toxins in your body; they can help you lose weight and maintain your health.

For dandelion plants, people can use each part of the plant to create their blend; meaning roots, leaves, and stems can be turned into a health drink. You can mix your concoction at home or shop online; plus, with the various coupons for health products available, you can save on the cost of the ingredients or the whole mix.

If you are planning on adopting a healthier lifestyle, here are some of the health benefits of dandelion root tea that you should know:

Substitute for Coffee

The thing about eating and drinking unhealthy foods is that the effects are not always immediate. That’s why most people think there aren’t any.

But, the fact is that coffee and any other caffeinated drinks are beautifully advertised drugs that might make you feel fancy when drinking but have adverse on your body. They cause addictions, nausea, insomnia, increased heart rate, restlessness, nervousness, fidgeting, and more.

Dandelion roots when roasted until dark brown, then soaked in hot water before straining can be an alternative to coffee for those wanting the pleasure of caffeine without the harm.

Anti-inflammatory Effects

Research states that inflammation affects many types of diseases. And, while there is no conclusive evidence to support the hypothesis that dandelion tea may help with inflammation, the possibility that the compounds it contains can help is much more significant to be dismissed entirely.

The whole dandelion plant can be brewed for anti-inflammatory and anti-oxidant effects.

Lowers Cholesterol

lower cholestrol with dandelion root tea

A 2012 study on effects of dandelion on hyperlipidemia in rats suggests that the plant may have the capacity to inhibit the pancreatic lipase enzyme. That, in turn, affects the lipid and cholesterol concentration in their bodies.

Reduces Liver Damage

Another one of the many health benefits of dandelion root tea is also a reduction in liver damage. According to the Nutrition reviews, it limited the extent of damage in rats.

It is believed that the anti-oxidants in the dandelion roots might detoxify the liver; it can also help with eye and skin problems and might reduce symptoms of liver disease.

Helps with Digestion

improve digestion with dandelion root tea

Dandelion has been part of the tribal medical practices used to treat many ailments of the human body. One such problem was with digestion.

All current evidence is somewhat anecdotal; but, in history, dandelion root tea was used to improve appetite, relieve constipation, and other digestive concerns.

Final Thoughts

These are some of the numerous potential health benefits of dandelion root tea; and, while there need to be more research on the topic, human trials to be conducted, it can be safely said that it is a much better way for healthy living than adopting vitamin supplements or medicines.

So, stay away from chemical alternatives and make a habit of drinking and eating healthy for a better, happier life.

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Author Bio

Haziqa Ishtiaq is a versatile blogger and content specialist for PennySaviour. You can find her works in the world of travel, business, tech, fashion, shopping, etc. on her blog. She holds a degree in Biotechnology but also has a passion for literature. She enjoys the simple pleasures in life, like reading next to a warm, cozy fire in the winter. You can follow her Twitter and LinkedIn to read up on her latest updates.

10 Appetizing Trends in Confectionery Packaging

The packaging is the essential element of any product as it provides protection to the product from any external damage and presents it beautifully to the buyers. Due to this, every market from confectionary to toys, and from food products to daily use products, focus on creating an appealing package for their product.

The need for effective packaging is more significant in confectionary products because the flavour and aroma need to be protected. Furthermore, confectionary packaging also helps in providing the healthy and hygienic end product to the customers.

Along with all of this, the most attracting confectionary packaging seduces the taste buds of viewers, especially kids who already love candies and chocolates! In this way, it boosts the sale of the products as well.

Due to its so many benefits, confectionary manufacturers follow various packaging trends to make their product appetizing.

Let’s have a look at top 10 confectionary packaging trends:

A Special Focus on Aesthetics and Design:

With the aim to attract more consumers, confectionary companies are focusing on the aesthetics and design elements of the packaging. Yes, a packet is no more a mere protection layer, but it is a tool to market the product and communicate with the buyers.

This is the main reason why you can easily find attractive designs, innovative aesthetics and unique texts on your sweets packet. Confectionary products like candies, lollipops and chocolates focus more on such things to attract kids.

2. Sustainable Packaging is Stealing the Limelight:

As people are becoming more familiar with their duty to save the environment, they have become more inclined towards sustainable and environment-friendly packaging. In such a scenario, confectionary brands are moving towards plastic-free sustainable packages.

Big companies like Nestle are substituting the plastic straws with paper and more biodegradable alternatives. Like this, many prominent companies are moving to either paper-based or recycle-able ways of packaging.

3. Single-Serving Packaging Fulfils Everyone’s Dream:

People who avoid taking sugar-based products for maintaining their diet plan can now have a taste of it! The single-serve packaging is making it easy for people to buy confectionaries that contain only a bite or one piece of the product.

These packets are helping such people in controlling their sweet cravings. Moreover, kids who can’t keep their hands off the chocolate packet after opening it can be satisfied as they eat the entire product from a single-serve packet!

4. Mini-Sized Packaging for a Healthy Lifestyle:

Mini-sized packets are much similar to the single-serve trend. The basic difference is that some confectionery products can be separated for single packages, while others can’t. For example, a big muffin or a big pastry won’t fulfil the health purpose of single-serve packaging.

So, such product manufacturers are launching mini versions of the same products which health-conscious people can eat in one go without much calories intake.

5. Stir and Eat Packaging is Customers’ Favourite:

Confectionary products that contain moist and crunchy ingredients are moving towards stir and eat packaging. This type of packaging allows them to keep the wet and dry ingredients of the product separate until a person mixes it to eat.

These packages also attract kids as they love to do something different rather than just opening a packet and eating the product.

6. Multi-Unit Packaging for Sharing Buddies:

Multi-unit packaging is also in the trend as it is perfect for people who avoid visiting the markets on a regular basis. These packets contain many small packets of the same product such as lollipops, chocolates, wafer biscuits etc.

Multi-unit packages are ideal for sharing, and buyers can also save some amount by buying a single bulk packet instead of small ones. Mostly, all the confectionary brands have launched multi-unit packages for storing purposes.

7. Easy to Open Convenience Packaging:

Packages that are convenient to open and store the product for future consumption are considered best among the customers. People are so busy in their life that they find 3-4 layer packaging quite annoying to open especially when they are feeling hungry or in a hurry.

So, confectionary companies are launching easy to open packages that even kids can open without any extra efforts. Plastic stand-up pouches are one such example. They are lightweight as well as easy to open and use.

8. Reseal-able and Portable Packages Cut the Struggle:

Usually, confectionary products like sweets contain a syrupy substance which makes it quite difficult for people to carry them outside their house. This becomes a much bigger problem, especially when the packet or box is opened once. Considering this, many confectionary manufacturing companies are moving to this packaging trend.

The packets which are re-closable and easily portable are gaining popularity nowadays. You can find many packets that can be resealed with Velcro, zippers etc. People can easily carry such packets to their workplace or kids can take them to school without any mess.

9. Health-Focused Messages on the Front-of-Pack:

People check the amount of glutton, fats and other health-related elements before buying confectionaries. People are interested in knowing “what is not added in the product” more than “what is added in the product”. That’s why companies are adding this health-related information on the front of the pack to gain more attention.

You must have seen messages like “100% glutton free” on the front of many confectionary packaging. This is done mainly to highlight that healthy aspect of the product to gain more health-conscious customers.

10. Box Packaging for Serving Gifting Purposes:

Many confectionaries manufacturers also launch big beautiful boxes that contain a few products from their company. These boxes are specially designed for gifting purposes. You have seen many boxes of famous companies like Cadbury, Haldirams etc. during the festive season.

The trend of these packages in the confectionery market is very strong because sweets and other such products are mainly exchanged by people on festivals like Diwali, Holi, Eid, Christmas etc. So, innovative boxes containing varied items are produced by all the big companies to gain benefits of the festive season.

April 9, 2019 Lifestyle

How to Tailor your Rental Listings to Attract More Customers

A few simple changes are often all that’s needed to make a successful rental listing. It’s crucial to remember that even a fantastic property can slip under the radar if the listing isn’t formatted properly for potential tenants.

We want you to get as much of the right attention as possible for your listing. To get it right, you’ll have to appeal to the psychology of the would-be tenants. Let’s begin:

Post plenty of unambiguous photographs

It should come as no surprise to discover photographs play the most important part in the structure of a successful rental listing. We would recommend professional, bright photographs. But if that’s not an option — almost every man and his dog have a decent camera phone, so there’s no excuse not to provide plenty of photographic evidence.

A lack of photos always implies dishonesty, remember this.

It’s important to take the pictures after any decoration plans, and to capture all angles of a room – failure to do so, and you’ll leave the would-be tenants head-scratching.

Include a floor plan

This step goes in-step with the last point. Images do one thing, but even unambiguous photographs can be misleading. It’s far better to include a floor plan from the get-go. If would-be tenants arrive only to discover a misleading shoebox of a room, all that’s going to do is waste theirs and your time.

With a floor plan, you can accurately depict the property’s room sizes and configuration.

Be flexible with would-be tenants

It’s becoming more and more common for renters to want pets. This may have something to do with societal leanings towards rent more than ownership nowadays.

All those pet owners have got to live somewhere. Deny pet ownership, and you may be missing out on big business.

The same goes for other niches of tenants. Try to be more open-minded toward students, room-sharers/couples, and give some thought to the prices you are offering them.

Write an attractive description

When it comes to describing your letting, be warm, personal, engaging and – above all – friendly. It really does make a difference and increases the chances of receiving phone calls and emails from would-be tenants.

A good description should have a good amount of information about you personally, the property, and (if any) the roommates currently in the property. It should then go on to detail what appliances are in the property – with a bit of detail about the surrounding area (what it’s like, where the nearest bus stop is, supermarket, a pub, etc.). If the property is tailored to a specific group of tenants such as students, be sure to say how close it is to the nearest college or university, and how easy it is to get there, plus anything interesting along the way. It is important to set the record straight and set the right expectations.

Give your profile an honest look

This is just as important as the description. Would-be tenants will want to know if your letting is legitimate.

In a social media-dominated world, it is important to make sure your profile on any listing site makes you look like a real person, and not a Russian bot – or something. The first step is to make sure you have an actual picture of yourself. A human, friendly face, will do wonders to increase the levels of trust a would-be tenant will instill in you.

Also, be sure to use your real name. There’s also a chance – depending on the letting website – that the tenants will be able to see your response rate. In that case, it’s very important to respond quickly and all the time if you can. In our opinion, a response rate above 90 per cent gets the best results. Try to respond with the same day, or at least within a 24 hour period. Again, sluggishness or a lack of committal indicates either ineptitude or dishonesty.

Abide by one rule: more is more

If you are to take one thing away from this article; if you are to remember one thing, let it be this: whenever you are putting together a listing more is always better. Try to make your listing as transparent, and as information-rich, as possible. The more details = the more trust. And the more trust, the more likelihood of success.

After all, if you truly do have a great property to list (I’m sure you do) then more is no problem anyway.

Conclusion

In hindsight, this all seems perfectly logical. Whenever we explain these rules to people, ‘Why didn’t I think of that before’ is the common response.

And yet even now, all over the world, listings will go up that will be huge missed opportunities. Hopefully now that you’ve read this article, yours won’t be one of them in the future.